I AM A BONAFIDE INTEGRATED CREATIVE LEADER WITH A DEEP BACKGROUND IN brand, advertising, digital and direct.

I'm a hybrid creative/strategy/innovation type. Brand building, advertising, digital and direct are my core skills, but I've also got plenty of experience in editorial content strategy and creation. 

I've built a 200 person agency from scratch, led very large creative departments, managed multiple offices, helped create award-winning cultures, frequently been a member of executive leadership teams across integrated agency accounts and have also spent much of my career leading global assignments.

I've worked in almost every channel for some of the biggest brands in the world including: Apple, American Express, BMW, British Airways, EY, IBM, Pfizer, Unicef, Virgin and Volkswagen. 

Specialities: Leadership. Brand building. Big transformative thinking. Creating positive cultures.

notable achievements

2016 - PRESENT - Partner and creative leader for independent brand consultancy, Brandpie.

2014 - Global creative lead for SAP.

2013 - Chairman of the IPA's (Institute of Practitioners in Advertising) Direct Council.

2012 - Omnicom global creative lead on Philips overseeing DDB, RAPP and Tribal DDB.

2009 - Launched cannes-cast.com in partnership with Contagious Magazine - the first ever real-time online video reporting platform at Cannes.

2001 - Launched wellbeing.com for Boots and iTV (UK's largest independent TV station). This was Europe's first multi-channel editorial platform simulcasting across TV and web and featuring a monthly news-stand magazine.

2000 - Founding creative director of Redwood New Media, the UK's first digital agency specializing in digital content. Grew from 4 people to 200 in 18 months winning many notable accounts along the way including American Express, Boots, BT, Eurostar, Hasbro, Marks & Spencer, Swarovski, VW and Volvo.

awards

I've won too many creative awards to list and have judged many including D&AD's, The Digitals, Clio's, Caples, DMA's and Digiday.

press & opinion

Fast Company: The biggest branding mistakes too many companies make

The Guardian Newspaper: App appeal puts marketers on top

The Guardian Newspaper: On the pull - a guide to successful mobile marketing

CEO World: Why great things happen when ambitious business leaders find the right creative partners

CEO World: Partners in Transformation - bringing creatives and consultants together to enact real change

Entrepreneur Magazine: How massively successful companies have made creativity their engine for growth

Spin Sucks: News media are in uncharted waters, where do we go from here?

Corporate conversations on purpose: The difficult work of being on purpose.

Directory Magazine, Cannes Forecast 2015: All my predictions won

Little Black Book: Super Bowl Ad Analysis

Campaign Magazine US: Will fleets be fleeting or will Twitter’s new feature benefit brands

Campaign Magazine: Cannes Creative Director Roundtable

Campaign Magazine: Why the decline in DM standards matters

Adobe Marketo: Rebranding is much more than designing a new logo

Agency Post: Reflections on Cannes

LinkedIn Pulse article: The art of creativity is not a science

LinkedIn Pulse article: Are you ready for the digital crash?